Available November 1 from Erno Laszlo is Laszlo Blue Firmarine SPF 30, a daily firming face cream said to bring "whole food" nutrition to the skin. Made especially for slightly dry to slightly oily skin, age 30+, it contains spirulina maxima, a sustainable, fresh water, blue-green algae.
Nutrient-rich Spirulina has long been an important source of nutrition in many parts of the world, and scientists recently discovered its skin benefits. As skin ages, collagen production slows, leading to less bounce and the appearance of wrinkles. Spirulina maxima encourages new collagen growth by providing collagen cells with the nutrients they need to thrive.
The firming effect is said to be immediate. After cleansing, toning, and applying serum, eye cream or other special treatments, Laszlo Blue Firmarine is massaged gently into the face and neck with an upward motion. You can put on your makeup a few minutes after application.
Erno Laszlo products are available online, at Erno Laszlo Institute, and a Erno Laszlo counters at Bergforf Goodman, Saks fifth Avenue, neiman Marcus, Nordstrom and Holt Renfrew. Suggested retail price for 1.75 oz is $195.
