There’s been a lot of press lately about a new anti-wrinkle product from U.K.-based Boots. The company couldn’t keep up with demand a while back after tests by a University of Manchester team showed that its No7 Protect & Perfect Beauty Serum stimulated production of fibrillin in the skin. A recently completed study shows that by using the new No7 Protect & Perfect Intense Beauty Serum over a 12-month period, lasting effects were seen.
Boots says the results of the second tests, published in the British Journal of Dermatology, show that long term use of a beauty product can create a clinically identifiable improvement in the appearance of facial wrinkles, and that the product had a structural effect on the skin demonstrated by changes in levels of fibrillin, a component of the skin’s elastic tissue. The clinical trial was executed with the same methodology as that used to test a medicine, according to the company.
For more reading on the subject, check out the related post at StyleList and see what The Beauty Brains had to say. Both offer some insight into how to think about such testing and the reported results, as well as on what it may mean for the future of beauty product testing.
I think it’s good to have as much information as we can about a product before we spend our hard-earned money on it. We also have to educate ourselves to better understand what we’re being told.